07387 003 503

These are some of the kind of questions that I’m asked at PURE.

Does the sun age my skin?
Does the sun give me wrinkles?
How can I stop my skin from ageing?

I’m asked regularly by clients about the effects of sun damage to their skin.
Are you concerned about your skin?

Number one and most important.
Wear a sunscreen every day… I mean everyday, even on overcast days.. even when its raining… you must wear sunscreen every single day…

Are you struggling to pop a SPF on every day? Buy a tinted moisturiser, two jobs in one application.

You shouldn’t expose your skin to any longer than 20 minutes a day…

Do you like to feel the warmth of the sun on our skin?

You only need 20 minutes of the sun to synthesise Vitamin D.

Vitamin D is vital for healthy skin as well as preventing conditions such as osteoporosis and even cancer.

However attractive the idea of a tanned skin maybe remember the damage caused may not become apparent till a few years later. Then when look in the mirror, You’ll think when did I get wrinkly older looking skin!?

Would you like to know how to help your skin’s natural sun protection?

Every single day by adding foods to your diet that are high in Lycopene. You can naturally improve your skin SPF protection. Now I can already hear you thinking… What is Lycopene.

Lycopene is a powerful antioxidant which can be found in tomatoes. Though it can be found in supplements too, it may be most effective when consumed from lycopene rich foods like tomatoes.

Lycopene has also been shown to increase the production of collagen in the skin. Collagen is a protein important for keeping wrinkles at bay. Collagen gives skin the scaffolding to basically stay up. To stop skin from drooping. Dropping skin is where you get your lines and wrinkles?

Lycopene’s antioxidant ability to defend our skin from UV radiation can be a natural form of skin protection. Which is ideal for anyone of us looking to keep our skin youthful and healthy.

The best way for the body to absorb Lycopene into your bodies digestive system either mash, juice or cook your tomatoes.
This way the digestive system doesn’t have to work so hard to absorb the lycopene. If you cook your tomatoes with olive oil the absorption increases even more…

How lovely does roasted tomatoes drizzled with olive oil taste.

Not a fan of tomatoes?
That’s absolutely fine. Lycopene is also found in pink grapefruit, watermelon, raspberries, cranberries, red cabbage, pomegranate seeds, red bell peppers (the long peppers) and paprika… there are probably a few others too.

Lycopene has so many other skin care benefits including being anti-inflammatory.

That means also great for helping to reduce acne, eczema, rosacea and other inflamed skin conditions… Just think if it’s this great working to control skin on the outside how amazing must lycopene be at working internally?

Lycopene studies have shown that if you introduce daily into a controlled diet you‘ll see an increase of 33% natural SPF skin protection but you must still be wearing a daily SPF to protect your skin.

Take care with the over-use of standard foundations and concealers.

If they Do Not contain a SPF, They can actually accentuate hyperpigmentation rather than camouflage pigmentation. Making everything look far worse!

Pigmentation lies beneath the surface of the skin. Can be caused by external and internal factors including sun exposure, hormones, infection and even injury.

Skin that has been damaged by the sun should be normalised using Vitamin A.

Vitamin A is within the Environ products and treatments that are offered at PURE.
With targeted home skincare and treatments at PURE, The signs and effect of the Sun’s damaging rays can be minimised.

Have you damaged your skin with over exposure to the sun?

Contact PURE, We will answer any skin concern questions you may have.


beauty salon voucher

Win a £50 voucher to spend at PURE!

Sign up for your chance to win!


GDPR Consent

Thank you for entering we will be in touch if you win!

Entrance to PURE Holistic Beauty

Join Our Waiting List


Be on the waiting list for when we Re-Open!

GDPR Consent

Waiting List

Thank you for joining the waiting list, we will be in touch.